OSCRTN Meeting
November 7, 2019

Putting The Network Puzzle Together!
The Oregon Coast Visitors Association (OCVA) has finalized their strategic plan for the 2019-2021 biennium and the plan has been approved by Travel Oregon.  

OCVA’s strategy for the coast plan was driven by stakeholder feedback that included a stakeholder survey and an additional opportunity for public input on draft plans.  The result is a wide breadth of exciting programming that includes a vision and action plan for marketing the coast, sales, development, partnerships and regional grants and direct investments.

OCVA and Travel Oregon gave us an overview of their organizations.  OCVA presented a deeper dive into their strategies in sales, marketing, destination development and strategic partnerships and highlighted how the South Coast can leverage their work. 

Meeting Agenda
View OCVA’s plan here.

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OSCRTN Meeting 
September 19, 2019

Swimming With The Network!
This meeting was all about the Next Steps.  We invited Holly Macfee from Lookout consulting to join us as well as Andrew Grossmann from Travel Oreogn.  

Travel Southern Oregon Coast hired Holly a year ago to help develop a strategic marketing plan for the South Coast.  We are now gearing up to launch our marketing efforts, and Holly shared the importance of collaborating together as a regional destination under one brand, and what's in store for marketing the south coast over the coming year. 

Andrew shared with the benefits of partnering with Travel Oregon on Southern Oregon Coast web landing page, the visitor life cycle and a preview of www.travelsouthernoregoncoast.com. 

Meeting Agenda
Meeting Notes
Strategic Marketing Plan
Travel Southern Oregon Coast Landing Page
​Wild Rivers Coast Food Trail
Redfish Rocks Marine Reserve

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OSCRTN Meeting
​May 15, 2019

Growing With The Network!
A lot has been happening with branding and marketing the South Coast and good deal of the meeting was spent updating the Network on the process.  We brought back branding and marketing expert Holly Macfee from Lookout consulting to walk us through the Travel Southern Oregon Coast strategic marketing highlights and to unveil the new South Coast logo.
 
The Oregon Coast Visitor’s Association (OCVA) joined us as well to update us on their coast wide marketing plan and how it weaves in with and compliments the South Coast’s plan.  We even got a look at OCVA’s new refreshed look!

Documents pertaining to the meeting can be found below:

Meeting Agenda
Meeting Notes
Branding 
Strategic Marketing Plan
Travel & Adventure Trade Show

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OSCRTN Meeting
February 13, 2019

The network meeting focused on outdoor recreation state wide and regionally.  Document pertaining to the meeting can be found below:
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Meeting Agenda
Tourism Cheat Sheet
Oregon Outdoor Recreation Initiative
​Give and Get's 
​Survey Results

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OSCRTN Meeting
November 7, 2018

The network meeting focused on branding the South Coast region and what meant to our individual community branding. Documents pertaining to the meeting can be found below:

Meeting Agenda
Meeting Notes
Survey Results

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OSCRTN Meeting
​August 8, 2018

The network met for the first time with Julie Miller in the Network Manager role. The meeting was a success and documents pertaining to the meeting can be found below: 

Meeting Agenda
Meeting Notes
Regional Tourism Roles Defined
​Survey Results 

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Network Manager Hired
April 23, 2018

​The hiring team (composed of various network and core team members) are excited to announce that Julie Miller was offered the Oregon South Coast Regional Tourism Network Manager position and she has accepted! The core team is working out the final logistics and details for her official start day of May 14th. We look forward to the impact she will make on the South Coast!

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Network Manager Job Posting 
​January 29, 2018

The Network Manager job posting for The Oregon South Coast Regional Tourism Network is live! The OSCRTN is looking for a smart, spirited and capable individual who can help continue to build a cohesive, resilient network that supports the mission of the OSCRTN. The role of the a Network Manager is not to run an organization. Instead, the role is designed to help the network convene, connect, communicate, coordinate and collaborate around its shared purpose. A primary goal for the OSCRTN is to continually cultivate trust amongst its members. 
Applications for the position will be accepted until February 23 at midnight PT.

To learn more about the position go to our Apply tab. 

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Network Meeting Summary
November 8, 2017

On November 8, the network's active partners reconvened in Bandon to share updates and the core team presented several documents; the Primary Purpose & Objectives of the network, the Memorandum of Understanding (MOU), a network coordinator job description, and an estimated budget. The documents were well received, but the group did have some concerns. There was an honest conversation regarding a network coordinator without initial job metrics. People wanted to know that after one to two years, there would be data that could show the degree of success the network coordinator had fulfilled. An additional concern that came up was educating others who have not gotten on board with the network concept. Money is a concerning factor for some organizations, and it is hard to convey that the amount of money invested does not get someone a better seat at the table. Time is what is extremely valued in this network and everyone has a right to a seat at the table. The core team took the feedback they received and edited the Memorandum of Understanding document to reflect those concerns. The network's active partners gave the core team encouragement to further pursue hiring a network coordinator. 

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Creation of the South Coast Tourism Network
September 19, 2017

On September 19, Travel Oregon supported a meeting for the the south coast by bringing in David Sawyer, with Converge for Impact, to facilitate a collaborative discussion. It was becoming clear after the completion of both Rural Tourism Studios in the Wild Rivers Coast and the Southern Oregon Coast, as well as other developments, that there was a lot of momentum around local tourism development in Coos, Curry and coastal Douglas Counties. The need was surfacing to convene a group conversation with regional tourism leaders about how to best support and align these efforts going forward.

After a full day of conversation, regional leaders decided to support this new network framework, as seen in the diagram to the left. They formed a 'core team' that comprised of five members representing different parts of the region. The core team members decided on were Joe Benetti with the City of Coos Bay, Sam Baugh with the South Coast Development Council, Marie Simonds with the Wild Rivers Coast Alliance, Katherine Hoppe with the Mills Casino and Miles Phillips with OSU Extension Offices. The network coordinator position would be filled in the interim by Elizabeth Gronert, a RARE AmeriCorps member working with the Oregon Coast Visitors Association. This core team was to move forward (in collaboration with the network) with various tasks, like creating the primary purpose and objectives of the network, a memorandum of understanding and pursue a full time network coordinator.