MORE ABOUT TRAVEL SOUTHERN OREGON COAST (TSOC)
OUR MISSION
Travel Southern Oregon Coast (TSOC) makes strategic investments in development projects, promotions, and relationships that lead to the region becoming a bucket list destination – especially for outdoor recreation enthusiasts.
CROSS-CUTTING INVESTMENT THEMES
LEVERAGE FUNDING
- Connect the Dots
- Enhance and Elevate
- Leverage Funding
- Connect the Dots
- Enhance and Elevate
TSOC SUPPORTS INVESTMENTS THAT:
- Enhance and elevate the work of existing tourism programs, projects, plans, and organizations
- Leverage funding to increase access to state and federal development projects by using TSOC budget as funding match, and to help align tourism investments from local organizations
- Connect existing resources within the tourism industry, and along Oregon’s south coast to encourage collective impact around the plan’s goals.
GOALS
SUCCESSFUL IMPLEMENTATION OF TSOC'S STRATEGY WILL HELP ENSURE THAT:
- Tourism bolsters the south coast economy in measurable ways
- TSOC investments catalyze the creation of new experiences for targeted audiences that maximize return on investment
- Local partners are energized and inspired to align resources
- Tourism is sustainably managed to mitigate overcrowding, and negative social and environmental impacts
FOUR STRATEGIC PILLARS
IN ORDER TO ACHIEVE THOSE GOALS, TSOC WILL INVEST ITS RESOURCES IN FOUR STRATEGIC AREAS:
Community & Industry Relations – in order to create a dialogue with local business owners, elected officials, and development professionals who become a network of tourism advocates
Business Support Services – that enhance tourism businesses’ ability to generate revenue, increase local tax dollars, create employment, and improve the visitor experience
Product Development – projects that create experiences that make the destination bucket-list-worthy
Destination Marketing – which creates and promotes a regional brand, and creates cohesive content throughout the south coast.
Community & Industry Relations – in order to create a dialogue with local business owners, elected officials, and development professionals who become a network of tourism advocates
Business Support Services – that enhance tourism businesses’ ability to generate revenue, increase local tax dollars, create employment, and improve the visitor experience
Product Development – projects that create experiences that make the destination bucket-list-worthy
Destination Marketing – which creates and promotes a regional brand, and creates cohesive content throughout the south coast.